One of the problems with trying to use less stuff is that sometimes we feel like we really need it.
What if you live in a city like, say, Cleveland and you want a glass of water?
Are you going to take your chances and get it from the city tap? Or should you reach for a bottle of water that comes from the pristine rainforests of... Fiji?
Well, Fiji brand water thought the answer to this question was obvious.
So they built a whole ad campaign around it.
It turned out to be one of the dumbest moves in advertising history!!!!
See It Here - The Story Of Bottled Water
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